CLIENT:
Starbucks Reserve®
TEAM:
Marisa Crane, Deb Ladwig, Marissa Flores, Vivian Che, Taylor Anderson, Maria McNamara, Gennyvera Pacheco, Andy Brawner
ROLE:
Illustration and Typography
Starbucks Reserve®
TEAM:
Marisa Crane, Deb Ladwig, Marissa Flores, Vivian Che, Taylor Anderson, Maria McNamara, Gennyvera Pacheco, Andy Brawner
ROLE:
Illustration and Typography
PROJECT:
Starbucks Reserve® is a selection of the rarest, most extraordinary coffees Starbucks has to offer. Scouring the world for exceptional coffees, Starbucks brings its customers rare beans with enormous potential. For these unique coffees, Starbucks designers create individual cards with original illustrations and typography, inspired by the story of each coffee. Pulling inspiration from history, terroir, communities, farming systems, etc. every card is a deep dive into storytelling - bringing the coffee to life for customers.
Starbucks Reserve® is a selection of the rarest, most extraordinary coffees Starbucks has to offer. Scouring the world for exceptional coffees, Starbucks brings its customers rare beans with enormous potential. For these unique coffees, Starbucks designers create individual cards with original illustrations and typography, inspired by the story of each coffee. Pulling inspiration from history, terroir, communities, farming systems, etc. every card is a deep dive into storytelling - bringing the coffee to life for customers.
Process
Each card goes through a concepting phase with black and white sketches, moving through to the full color art.
Final printing of these cards always leverages a foil element within the art and badge, adding to the specialness of these coffees and highlighting our illustration and type work.
Final printing of these cards always leverages a foil element within the art and badge, adding to the specialness of these coffees and highlighting our illustration and type work.
Collections
For extra special beans, like our Roastery specific microblends or Reserve Christmas Blend, we create expansive in-store displays and merch collections, based off of elements from the unique card art.
Starbucks Reserve Christmas Blend
