PROJECT:
Summer is the longest and most energetic season at Starbucks. For Summer 2020 our team developed a brand-forward, colorful campaign, tapping into small moments of happiness and inviting customers to opt into the season with Starbucks.
As we were creating our assets and preparing for a May 2020 campaign launch, COVID-19 reached the United States. This meant that we had to pivot abruptly - adapting assets, messaging, and overall tone in response to an unprecidented and constantly shifting global experience.
CLIENT:
Starbucks
TEAM:
Ben Nelson, Derek Shimizu, Suzie Reecer, Tiffany Hsu, Abby McCartin, London Dewey, Stef Pai
ROLE:
Art Direction, Creative Expression, Print, Web & App
Summer is the longest and most energetic season at Starbucks. For Summer 2020 our team developed a brand-forward, colorful campaign, tapping into small moments of happiness and inviting customers to opt into the season with Starbucks.
As we were creating our assets and preparing for a May 2020 campaign launch, COVID-19 reached the United States. This meant that we had to pivot abruptly - adapting assets, messaging, and overall tone in response to an unprecidented and constantly shifting global experience.
CLIENT:
Starbucks
TEAM:
Ben Nelson, Derek Shimizu, Suzie Reecer, Tiffany Hsu, Abby McCartin, London Dewey, Stef Pai
ROLE:
Art Direction, Creative Expression, Print, Web & App
Creative Expression
As the visual direction for our seasonal campaign took shape we developed individual graphic elements and guidelines, keeping in mind the actual deliverables they would eventually apply to. This work culminated in a campaign styleguide that would support all creative teams, ensuring a cohesive campaign look and feel across various channels.
Banners, A-frames, menu boards, and print ads were created using our summer backgrounds.
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Web & App
Owned channel asset design for homepages, app, and newsletters.
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